Indian Contract ACT - 1872

awesome example is given  contact between the bf and gf  in this clip .. And its helpful for student to learn about the indian contact .....  

                                                                                          thanks .....

   

philip kotler

maketing strategies with philip kotler ..

Kotler started teaching marketing in 1962 at the Kellogg School of Management, Northwestern University. He believed marketing was an essential part of economics and saw demand as influenced not only by price but also by advertising, sales promotions, sales forces, direct mail, and various institutions (agents, retailers, wholesalers, etc.) operating as distribution channels.

Kotler "holds that the organization's marketing task is to determine the needs, wants and interests of target markets and to achieve the desired results more effectively and efficiently than competitors, in a way that preserves or enhances the consumer's or society's well-being."^[1] He links the profit motive to the satisfaction of consumer wants and society's well-being. In order to market effectively, Kotler believes the marketing purpose of elevating consumer well-being has to be put at the heart of company strategy and be practiced by all managers.^{[citation needed]}