Advertising and Marketing Industry in India

Introduction

The Indian luxury market is estimated to be worth US$ 18 billion by 2017 from the current level of US$ 14 billion with unprecedented growth in luxury categories including fashion, automobiles and fine dining. With increasing brand awareness and rising purchasing power amongst the youth, especially in tier II and tier III cities, spending by Indian consumers is expected to grow four times to US$ 4.2 trillion by 2017.

While various estimates exists on the size and growth potential of the Indian luxury market; most estimates are unanimous on anticipated growth rates of 20 per cent given the tremendous potential in products such as apparels, pens, home decor, watches, wines, jewellery, spas, concierge service, travel & tourism, fine dining & hotels, yachts, fine art, automobiles and real estate.

Such high growth potential in consumer spending attracts huge interest in different marketing and strategy initiatives.

The Indian government has given tremendous support to the advertising and marketing industry. Advertising expenditure is likely to increase in the financial sector, driven by Reserve Bank of India (RBI) policies which could result in a more favourable business environment. Also, proposed licences for new banks and better market sentiments render the advertising and marketing industry in India a fertile space.

Market size

With the luxury market expected to grow at over 20 per cent year on year, private equity (PE) investments in the luxury segment are expected to increase and support the enhanced size of the Indian luxury market. Moreover, high internet penetration across tier-II and tier-III cities along with rising disposable income shall lead to approximately 80 million transactions on the internet by 2020. As a result of the above, luxury consumption is expected to grow manifold in India.

With this level of growth and subsequent investment from luxury businesses, it is estimated that by 2020 the luxury market in India could be employing 1.8 million people. This will not only help in preserving traditional craft skills and heritage, but will also support communities, create employment and provide training.

The online advertising market in India is expected to touch Rs 3,575 crore (US$ 538.09 million) in 2015 from Rs 2,750 crore (US$ 413.92 million) in 2014. Of the current Rs 2,750 crore (US$ 538.09 million) digital advertisement market, search and display contribute the most - search advertisements constitute 38 per cent of total advertisement spends followed by display advertisement at 29 per cent, as per the study.

The Internet's share in total advertising revenue is anticipated to grow twofold from eight per cent in 2013 to 16 per cent in 2018. Online advertising, which was estimated at Rs 2,900 crore (US$ 436.50 million) in 2013, could jump threefold to Rs 10,000 crore (US$ 1.51 billion) in five years, increasing at a compound annual rate of 28 per cent.

It is interesting to note that Indians paid Rs 25,200 crore (US$ 3.79 billion) to access the Internet in 2013, a figure greater than the Rs 22,300 crore (US$ 3.36 billion) that print medium garnered in subscription and advertising.

Investments

• Advertising agency J Walter Thompson has launched its global digital agency network 'Mirum' in India which will provide services such as strategy and consulting services, campaigns and content, experience and platforms, analytics and innovation and product development, with the target to increase non-traditional media revenues to 40-45 per cent from 35 per cent currently.
• DDB Mudra Group has planned to launch ‘Track DDB’, a brand that addresses the data-led world of marketing communications, which will provide services like creative, data and digital analytics, database marketing, CRM, digital and mobile marketing in India.
• All India Radio (AIR) has appointed ‘releaseMyAd’ as a virtual agency to let advertisers book ads for all of AIR’s station online. 
• Google is all set to help India implement Prime Minister Mr Narendra Modi's "Digital India" initiative, and the government has a well laid out plan to realise it, said Google's Chief Internet Evangelist Mr Vinton G. Cerf. Digital India is Rs 1.13 trillion (US$ 17.01 billion) government initiative that seeks to transform the country into a connected economy, attract investment in electronics manufacturing, and create millions of jobs and support trade.
• As companies look for better productivity and increasing efficiencies in a tough market environment, market research firm Nielsen has launched its first consumer neuroscience lab in India at its Mumbai headquarters. The neuroscience lab will augment the company's research capabilities in packaging and research, improving their effectiveness.
• MPS North America LLC, the US subsidiary of Bengaluru-based publishing solutions provider MPS Ltd, has acquired Electronic Publishing Services Inc. (EPS), a New York-based firm with interests in content creation, art rendering, design and production. The deal will allow MPS to strengthen its foothold in North America.
• Jaipur-based Girnar Software Private Limited, which owns and operates the website CarDekho.com, announced that it has raised US$ 50 million in its second round of funding. The funding was led by Hillhouse Capital with participation from Tybourne Capital and Sequoia Capital.
• ZipDial has become the first Indian technology product startup to be bought by Twitter in what is the third such deal led by a global corporation following the acquisitions by Facebook and Yahoo. The ZipDial deal is expected to cost Twitter US$ 34-35 million. This feature is expected to help Twitter reach people who will come online for the first time in countries such as Brazil, India and Indonesia, mostly using a mobile device.
• Telecom major Axiata's subsidiary, Axiata Digital Advertising (ADA) has formed a joint venture with US-based advertising tech firm Adknowledge to get into the US$ 47 billion digital ad market in the Asia Pacific region and has identified India as a 'key' market.

Government Initiatives

The Governments of India and Canada have signed an audio-visual co-production deal which facilitates producers from both countries to harness their collective artistic, technical, financial and marketing resources, and encourage exchange of culture and art between the two countries. The agreement is also likely to lead to better promotion of Indian locales for shooting films. "The agreement will also lead to the transparent funding of film production and boost export of Indian films into the Canadian market," as per the agreement.

India and Poland are seeking to enhance cooperation in the digitisation and restoration of film archives. This was decided in a meeting between Mr Bimal Julka, Secretary of Information and Broadcasting, India, and a delegation from Poland led by Ms Malgorzata Omilanowska, Secretary of State. The two countries will form a joint working group that will help improve cooperation in fields such as student exchange programmes, animation, films and digitisation, among others. Mr Rajyavardhan Singh Rathore, Minister of State for Information & Broadcasting, has announced that Indian government has planned to increase advertising spend on the digital platform which will help increases the government’s presence in digital media.

Road Ahead

The advertising and marketing sector in India is expected to enjoy a good run. E-commerce companies are expected to dominate marketing trends in 2015. Growth is expected in retail advertisement, on the back of factors such as several players entering the food and beverages segment, e-commerce gaining more popularity in the country, and domestic companies testing out the waters. The rural region is a potentially profitable target. For instance, in the automobiles sector, the focus of two-wheelers on rural areas could mean more launches and more advertising spends. The telecom sector could see growth as well, driven by better smartphone penetration and service providers cutting down on prices.

Rate Used: INR 1= US$ 0.0150 as on December 17, 2015

knowledge

Different Ways to Learn Faster, Deeper, and Better for future .

If someone granted you one wish, what do you imagine you would want out of life that you haven’t gotten yet? For many people, it would be self-improvement and knowledge. Newcounter knowledge is the backbone of society’s progress. Great thinkers such as Leonardo da Vinci, Thomas Edison, Benjamin Franklin, Albert Einstein, and others’ quests for knowledge have led society to many of the marvels we enjoy today. Your quest for knowledge doesn’t have to be as Earth-changing as Einstein’s, but it can be an important part of your life, leading to a new job, better pay, a new hobby, or simply knowledge for knowledge’s sake — whatever is important to you as an end goal.

Life-changing knowledge does typically require advanced learning techniques. In fact, it’s been said that the average adult only uses 10% of his/her brain. Imagine what we may be capable of with more advanced learning techniques. Here are 77 tips related to knowledge and learning to help you on your quest. A few are specifically for students in traditional learning institutions; the rest for self-starters, or those learning on their own online. Happy learning.

Health

1. Shake a leg. Lack of blood flow is a common reason for lack of concentration. If you’ve been sitting in one place for awhile, bounce one of your legs for a minute or two. It gets your blood flowing and sharpens both concentration and recall.
2. Food for thought: Eat breakfast. A lot of people skip breakfast, but creativity is often optimal in the early morning and it helps to have some protein in you to feed your brain. A lack of protein can actually cause headaches.
3. Food for thought, part 2: Eat a light lunch. Heavy lunches have a tendency to make people drowsy. While you could turn this to your advantage by taking a “thinking nap” (see #23), most people haven’t learned how.
4. Cognitive enhancers: Ginkgo biloba. Ginkgo biloba is a natural supplement that has been used in China and other countries for centuries and has been reputed to reverse memory loss in rats. It’s also suggested by some health practitioners as a nootrope and thus a memory enhancer.
5. Reduce stress + depresssion. Stress and depression may reduce the ability to recall information and thus inhibit learning. Sometimes, all you need to reduce depression is more white light and fewer refined foods.

Balance

6. Sleep on it. Dr. Maxwell Maltz wrote about in his book Psycho-Cybernetics about a man who was was paid good money to come up with ideas. He would lock his office door, close the blinds, turn off the lights. He’d focus on the problem at hand, then take a short nap on a couch. When he awoke, he usually had the problem solved.
7. Take a break. Change phyical or mental perspective to lighten the invisible stress that can sometimes occur when you sit in one place too long, focused on learning. Taking a 5-15 minute break every hour during study sessions is more beneficial than non-stop study. It gives your mind time to relax and absorb information. If you want to get really serious with breaks, try a 20 minute ultradian break as part of every 90 minute cycle. This includes a nap break, which is for a different purpose than #23.
8. Take a hike. Changing your perspective often relieves tension, thus freeing your creative mind. Taking a short walk around the neighborhood may help.
9. Change your focus. Sometimes there simply isn’t enough time to take a long break. If so, change subject focus. Alternate between technical and non-technical subjects.

Perspective and Focus

10. Change your focus, part 2. There are three primary ways to learn: visual, kinesthetic, and auditory. If one isn’t working for you, try another.
11. Do walking meditation. If you’re taking a hike (#25), go one step further and learn walking meditation as a way to tap into your inner resources and your strengthen your ability to focus. Just make sure you’re not walking inadvertently into traffic.
12. Focus and immerse yourself. Focus on whatever you’re studying. Don’t try to watch TV at the same time or worry yourself about other things. Anxiety does not make for absorption of information and ideas.
13. Turn out the lights. This is a way to focus, if you are not into meditating. Sit in the dark, block out extraneous influences. This is ideal for learning kinesthetically, such as guitar chord changes.
14. Take a bath or shower. Both activities loosen you up, making your mind more receptive to recognizing brilliant ideas.

Recall Techniques

15. Listen to music. Researchers have long shown that certain types of music are a great “key” for recalling memories. Information learned while listening to a particular song or collection can often be recalled simply by “playing” the songs mentally.
16. Speedread. Some people believe that speedreading causes you to miss vital information. The fact remains that efficient speedreading results in filtering out irrelevant information. If necessary, you can always read and re-read at slower speeds. Slow reading actually hinders the ability to absorb general ideas. (Although technical subjects often requirer slower reading.) If you’re reading online, you can try the free Spreeder Web-based application.
17. Use acronyms and other mnemonic devices. Mnemonics are essentially tricks for remembering information. Some tricks are so effective that proper application will let you recall loads of mundane information years later.

Visual Aids

18. Every picture tells a story. Draw or sketch whatever it is you are trying to achieve. Having a concrete goal in mind helps you progress towards that goal.
19. Brainmap it. Need to plan something? Brain maps, or mind maps, offer a compact way to get both an overview of a project as well as easily add details. With mind maps, you can see the relationships between disparate ideas and they can also act as a receptacle for a brainstorming session.
20. Learn symbolism and semiotics. Semiotics is the study of signs and symbols. Having an understanding of the symbols of a particular discipline aids in learning, and also allows you to record information more efficiently.
21. Use information design. When you record information that has an inherent structure, applying information design helps convey that information more clearly. A great resource is Information Aesthetics, which gives examples of information design and links to their sources.
22. Use visual learning techniques. Try gliffy for structured diagrams. Also see Inspiration.com for an explanation of webs, idea maps, concept maps, and plots.
23. Map your task flow. Learning often requires gaining knowledge in a specific sequence. Organizing your thoughts on what needs to be done is a powerful way to prepare yourself to complete tasks or learn new topics.

Verbal and Auditory Techniques

24. Stimulate ideas. Play rhyming games, utter nonsense words. These loosen you up, making you more receptive to learning.
25. Brainstorm. This is a time-honored technique that combines verbal activity, writing, and collaboration. (One person can brainstorm, but it’s more effective in a group.) It’s fruitful if you remember some simple rules: Firstly, don’t shut anyone’s idea out. Secondly, don’t “edit” in progress; just record all ideas first, then dissect them later. Participating in brainstorming helps assess what you already know about something, and what you didn’t know.
26. Learn by osmosis. Got an iPod? Record a few of your own podcasts, upload them to your iPod and sleep on it. Literally. Put it under your pillow and playback language lessons or whatever.
27. Cognitive enhancers: binaural beats. Binaural beats involve playing two close frequencies simultaneously to produce alpha, beta, delta, and theta waves, all of which produce either sleeping, restfulness, relaxation, meditativeness, alertness, or concentration. Binaural beats are used in conjunction with other excercises for a type of super-learning.
28. Laugh. Laughing relaxes the body. A relaxed body is more receptive to new ideas.

Kinesthetic Techniques

29. Write, don’t type. While typing your notes into the computer is great for posterity, writing by hand stimulates ideas. The simple act of holding and using a pen or pencil massages acupuncture points in the hand, which in turn stimulates ideas.
30. Carry a quality notebook at all times. Samuel Taylor Coleridgedreamed the words of the poem “In Xanadu (did Kubla Khan)…”. Upon awakening, he wrote down what he could recall, but was distracted by a visitor and promptly forgot the rest of the poem. Forever. If you’ve been doing “walking meditation” or any kind of meditation or productive napping, ideas may suddenly come to you. Record them immediately.
31. Keep a journal. This isn’t exactly the same as a notebook. Journaling has to do with tracking experiences over time. If you add in visual details, charts, brainmaps, etc., you have a much more creative way to keep tabs on what you are learning.
32. Organize. Use sticky colored tabs to divide up a notebook or journal. They are a great way to partition ideas for easy referral.
33. Use post-it notes. Post-it notes provide a helpful way to record your thoughts about passages in books without defacing them with ink or pencil marks.

Self-Motivation Techniques

34. Give yourself credit. Ideas are actually a dime a dozen. If you learn to focus your mind on what results you want to achieve, you’ll recognize the good ideas. Your mind will become a filter for them, which will motivate you to learn more.
35. Motivate yourself. Why do you want to learn something? What do want to achieve through learning? If you don’t know why you want to learn, then distractions will be far more enticing.
36. Set a goal. W. Clement Stone once said “Whatever the mind of man can conceive, it can achieve.” It’s an amazing phenomenon in goal achievement. Prepare yourself by whatever means necessary, and hurdles will seem surmountable. Anyone who has experienced this phenomenon understands its validity.
37. Think positive. There’s no point in setting learning goals for yourself if you don’t have any faith in your ability to learn.
38. Every skill is learned. With the exception of bodily functions, every skill in life is learned. Generally speaking, if one person can learn something, so can you. It may take you more effort, but if you’ve set a believable goal, it’s likely an achievable goal.
39. Prepare yourself for learning. Thinking positive isn’t sufficient for successfully achieving goals. This is especially important if you are an adult, as you’ll probably have many distractions surrounding your daily life. Implement ways to reduce distractions, at least for a few hours at a time, else learning will become a frustrating experience.
40. Prepare yourself, part 2. Human nature is such that not everyone in your life will be a well-wisher in your self-improvement and learning plans. They may intentionally or subconsciously distract you from your goal. If you have classes to attend after work, make sure that work colleagues know this, that you are unable to work late. Diplomacy works best if you think your boss is intentionally giving you work on the days he/she knows you have to leave. Reschedule lectures to a later time slot if possible/ necessary.
41. Constrain yourself. Most people need structure in their lives. Freedom is sometimes a scary thing. It’s like chaos. But even chaos has order within. By constraining yourself — say giving yourself deadlines, limiting your time on an idea in some manner, or limiting the tools you are working with — you can often accomplish more in less time.

Supplemental Techniques

43. Read as much as you can. How much more obvious can it get? Use Spreeder (#33) if you have to. Get a breadth of topics as well as depth.
44. Cross-pollinate your interests. Neurons that connect to existing neurons give you new perspectives and abilities to use additional knowledge in new ways.
45. Learn another language. New perspectives give you the ability to cross-pollinate cultural concepts and come up with new ideas. As well, sometimes reading a book in its original language will provide you with insights lost in translation.
46. Learn how to learn. Management Help has a resource page. They are geared towards online learning, but no doubt you gain something from them for any type of learning. If you are serious about optimum learning, read Headrush’s Crash course in learning theory.
47. Learn what you know and what you don’t. Many people might say, “I’m dumb,” or “I don’t know anything about that.” The fact is, many people are wholly unaware of what they already know about a topic. If you want to learn about a topic, you need to determine what you already know, figure out what you don’t know, and then learn the latter.
48. Multi-task through background processes. Effective multi-tasking allows you to bootstrap limited time to accomplish several tasks. Learning can be bootstrapped through multi-tasking, too. By effective multitasking, I don’t mean doing two or more things at exactly the same time. It’s not possible. However, you can achieve the semblance of effective multitasking with the right approach, and by prepping your mind for it. For example, a successful freelance writer learns to manage several articles at the same time. Research the first essay, and then let the background processes of your mind takeover. Move on consciously to the second essay. While researching the second essay, the first one will often “write itself.” Be prepared to record it when it “appears” to you.
49. Think holistically. Holistic thinking might be the single most “advanced” learning technique that would help students. But it’s a mindset rather than a single technique.
50. Use the right type of repetition. Complex concepts often require revisting in order to be fully absorbed. Sometimes, for some people, it may actually take months or years. Repetition of concepts and theory with various concrete examples improves absorption and speeds up learning.
51. Apply the Quantum Learning (QL) model. The Quantum Learningmodel is being applied in some US schools and goes beyond typical education methods to engage students.
52. Get necessary tools. There are obviously all kinds of tools for learning. If you are learning online like a growing number of people these days, then consider your online tools. One of the best tools for online research is the Firefox web browser, which has loads of extensions (add-ons) with all manner of useful features. One is Googlepedia, which simultaneously displays Google search engine listings, when you search for a term, with related entries from Wikipedia.
53. Get necessary tools, part 2. This is a very niche tip, but if you want to learn fast-track methods for building software, read Getting Real from37 Signals. The Web page version is free. The techniques in the book have been used to create Basecamp, Campfire, and Backpack web applications in a short time frame. Each of these applications support collaboration and organization.
54. Learn critical thinking. As Keegan-Michael Key‘s character on MadTVmight say, critical thinking takes analysis to “a whole notha level”. Read Wikipedia’s discourse on critical thinking as a starting point. It involves good analytical skills to aid the ability to learn selectively.
55. Learn complex problem solving. For most people, life is a series of problems to be solved. Learning is part of the process. If you have acomplex problem, you need to learn the art of complex problem solving. [The latter page has some incredible visual information.]

For Teachers, Tutors, and Parents

56. Be engaging. Lectures are one-sided and often counter-productive. Information merely heard or witnessed (from a chalkboard for instance) is often forgotten. Teaching is not simply talking. Talking isn’t enough. Ask students questions, present scenarios, engage them.
57. Use information pyramids. Learning happens in layers. Build base knowledge upon which you can add advanced concepts.
58. Use video games. Video games get a bad rap because of certain violent games. But video games in general can often be an effective aid to learning.
59. Role play. Younger people often learn better by being part of a learning experience. For example, history is easier to absorb through reenactments.
60. Apply the 80/20 rule. This rule is often interpreted in dfferent ways. In this case, the 80/20 rule means that some concepts, say about 20% of a curriculum, require more effort and time, say about 80%, than others. So be prepared to expand on complex topics.
61. Tell stories. Venus Flytrap, a character from the sitcom WKRP in Cincinnati, once taught a student gang member about atoms, electrons, and protons by saying that an atom was one big neighborhood, and the protons and neutrons had their own smaller neighborhoods and never mixed. Just like rival gangs. The story worked, and understanding sparked in the students eyes.
62. Go beyond the public school curriculum. The public school system is woefully lacking in teaching advanced learning and brainstorming methods. It’s not that the methods cannot be taught; they just aren’t. To learn more, you have to pay a premium in additional time and effort, and sometimes money for commercially available learning tools. There’s nothing wrong with that in itself, but what is taught in schools needs to be expanded. This article’s author has proven that a nine-year old can learn (some) university level math, if the learning is approached correctly.
63. Use applied learning. If a high school student were having trouble in math, say with fractions, one example of applied learning might be photography, lenses, f-stops, etc. Another example is cooking and measurement of ingredients. Tailor the applied learning to the interest of the student.

For Students and Self-Studiers

64. Be engaged. Surprise. Sometimes students are bored because they know more than is being taught, maybe even more than a teacher. (Hopefully teachers will assess what each student already knows.) Students should discuss with a teacher if they feel that the material being covered is not challenging. Also consider asking for additional materials.
65. Teach yourself. Teachers cannot always change their curricula. If you’re not being challenged, challenge yourself. Some countries still apply country-wide exams for all students. Even if courses from thetop online education programs, don’t cover a topic, you should learn it on your own. Don’t wait for someone to teach you. Lectures are most effective when you’ve pre-introduced yourself to concepts.
66. Collaborate. If studying by yourself isn’t working, maybe a study group will help.
67. Do unto others: teach something. The best way to learn something better is to teach it to someone else. It forces you to learn, if you are motivated enough to share your knowledge.
68. Write about it. An effective way to “teach” something is to create anFAQ or a wiki containing everything you know about a topic. Or blogabout the topic. Doing so helps you to realize what you know and more importantly what you don’t. You don’t even have to spend money if you grab a freebie account with Typepad, WordPress, orBlogger.
69. Learn by experience. Pretty obvious, right? It means put in the necessary time. An expert is often defined as someone who has put in 10,000 hours into some experience or endeavor. That’s approximately 5 years of 40 hours per week, every week. Are you an expert without realizing it? If you’re not, do you have the dedication to be an expert?
70. Quiz yourself. Testing what you’ve learned will reinforce the information. Flash cards are one of the best ways, and are not just for kids.
71. Learn the right things first. Learn the basics. Case in point: a frustrating way to learn a new language is to learn grammar and spelling and sentence constructs first. This is not the way a baby learns a language, and there’s no reason why an adult or young adult has to start differently, despite “expert” opinion. Try for yourself and see the difference.
72. Plan your learning. If you have a long-term plan to learn something, then to quote Led Zeppelin, “There are two paths you can go by.” You can take a haphazard approach to learning, or you can put in a bit of planning and find an optimum path. Plan your time and balance your learning and living.

Parting Advice

73. Persist. Don’t give up learning in the face of intimdating tasks. Anything one human being can learn, most others can as well. Wasn’t it Einstein that said, “Genius is 1% inspiration and 99% perspiration”? Thomas Edison said it, too.
74. Defy the experts. Dyslexia, in a nutshell, is the affliction of mentally jumbling letters and digits, causing difficulties in reading, writing and thus learning. Sometimes spoken words or numbers get mixed up as well. In the past, “experts” declared dyslexic children stupid. Later, they said they were incapable of learning. This author has interacted with and taught dyslexic teens. It’s possible. Helen Keller had no experience of sight, sound, or speech, and yet she learned. Conclusion: There is more than one way to learn; never believe you cannot.
75. Challenge yourself. People are often more intelligent than they realize. In a world that compartmentalizes and categorizes everything, not everyone is sure where they fit in. And genius can be found in many walks of life. If you honestly suspect that there’s more to you than has been “allowed” to be let out, try an IQ test such as the one offered by MENSA. It’s unlike the standardized IQ tests given in many schools. You know the kind — the ones which traumatize many young students into thinking they are stupid, simply because the tests don’t really assess all student’s knowledge and learning ability. And the ability to learn is far, far more important than what you already know.
76. Party before an exam. Well, don’t go that far. The key is to relax. The worse thing to do is cram the night before an exam. If you don’t already know a subject by then, cramming isn’t going to help. If you have studied, simply review the topic, then go do something pleasant (no more studying). Doing so tells your brain that you are prepared and that you will be able to recall anything that you have already learned. On the other hand, if you didn’t spend the semester learning the ideas you need, you might as well go party anyways because cramming at the last minute isn’t going to help much at that point.
77. Don’t worry; learn happy. Have a real passion for learning and want to share that? Join a group such as the Joyful Jubilant Learning community [via LifeHack].

Sources For This Article

This is only a partial list of sources, focusing only on Web sites. Many of the ideas presented above come from long years of experience, with information gleaned from dozens of books and tapes on learning and, more recently, Web sites. The Web sites below either present original articles related to the ideas above, or summaries of ideas with links to other Web sites. In the latter case, such Web sites have likely been linked above. Book sources have either been long forgotten or mentioned above.

Inspirationa Quotesl

->Start by doing what's necessary; then do what's possible; and suddenly you are doing the impossible.

->The best and most beautiful things in the world cannot be seen or even touched - they must be felt with the heart.

->We know what we are, but know not what we may be.
->Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.
->Put your heart, mind, and soul into even your smallest acts. This is the secret of success.
->Change your thoughts and you change your world.->It is during our darkest moments that we must focus to see the light.
->My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.
->We must let go of the life we have planned, so as to accept the one that is waiting for us.
->I believe in pink. I believe that laughing is the best calorie burner. I believe in kissing, kissing a lot. I believe in being strong when everything seems to be going wrong. I believe that happy girls are the prettiest girls. I believe that tomorrow is another day and I believe in miracles.->Believe you can and you're halfway there.
->Today I choose life. Every morning when I wake up I can choose joy, happiness, negativity, pain... To feel the freedom that comes from being able to continue to make mistakes and choices - today I choose to feel life, not to deny my humanity but embrace it.

->Perfection is not attainable, but if we chase perfection we can catch excellence.

->Nothing is impossible, the word itself says 'I'm possible'!

->Try to be a rainbow in someone's cloud.

->I can't change the direction of the wind, but I can adjust my sails to always reach my destination.

->Don't limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.

career time

Action plans and periodic review:

The matching process would uncover gaps. These need to be bridged through individual career development efforts and organization supported efforts from time to time. After initiating these steps, it is necessary to review the whole thing every now and then. This will help the employee know in which direction he is moving, what changes are likely to take place, what kind of skills are needed to face new and emerging organizational challenges. From an organizational standpoint also, it is necessary to find out how employees are doing, what are their goals and aspirations, whether the career paths are in tune with individual needs and serve the overall corporate objectives, etc.